One Too Many Campaign launched

One Too Many Campaign launched

One Too Many Campaign

As a regular discussion point on the blog over drunken / disruptive behaviour on Ibiza flights it is great to see travel retailers, airports and airlines joining forces to launch the “One Too Many” Campaign in a bid to reduce incidents on flights not only to Ibiza but to all destinations.

Launched by the aviation minister, Baroness Sugg it reminds passengers of the costs of drinking to excess when travelling by air.

These include the risks of being denied boarding, having a plane diverted and the associated costs which include heavy fines, up to two years’ prison, an airline ban and a diversion fee up to £80,000 for the most serious in-flight incidents.

The campaign will be rolled out via a national Facebook and Instagram social media campaign and in ten pilot airports across the UK.

Building on the UK aviation industry code of practice on disruptive passengers, the campaign is the first of its kind to bring the UK Travel Retail Forum (UKTRF), the Airports Operators Association (AOA), the International Air Transport Association (IATA) and Airlines UK (AUK) together.

Launching the campaign, Francois Bourienne, chair of the UK Travel Retail Forum, said: “It is an offence to be drunk on a plane.”

“The One Too Many campaign is to remind people of the consequences of irresponsible drinking at any stage of their journey and to highlight the fact that, while serious disruptive behaviour remains rare, it can be costly and cause delays. Other passengers become upset and a lot of holidays are ruined.”

The One Too Many Campaign taking to social media to spread the word

The One Too Many Campaign taking to social media to spread the word

“The UKTRF, IATA, AOA and Airlines UK are committed to tackling the issue of disruptive passengers and to working together to ensure that passengers are aware that this behaviour will not be tolerated.”

“The campaign complements existing individual airport initiatives being used by airlines, airports, bar and pub operators and retailers – bringing it all under the one banner for the first time as we enter the busy holiday season.”

Participating airports including Gatwick, Manchester, Stansted, Birmingham, Glasgow, Newcastle, Bristol, East Midlands, Southampton and Aberdeen will work with airlines and other airport stakeholders to promote the campaign across digital screen signage, point of sale display, food & beverage retailer notices and through a dedicated police leaflet.

Baroness Sugg added: “Disruptive passengers have the potential to ruin other people’s flights, and this campaign is an important new step to ensure all passengers are aware of the consequences they face if they behave disruptively after drinking before or on board a flight.”

“I am pleased to see the industry come together to ensure the experiences at our airports and on flights remain positive for everyone.”

The One Too Many media boards in UK Airports

The One Too Many media boards in UK Airports

Jet2, in particular, has long supported calls to curb overconsumption of alcohol at airports, which it says has too often led to disruptive behaviour in the air.

Ryanair is another leading airline that has previously called for pre-flight alcohol limits at airports, complaining drunken behaviour was being left to the airlines to deal with and over the last few years has targeted Ibiza flights by not allowing duty-free alcohol inside the cabin.

Will the One Too Many Campaign go far enough to curb the growing problem we are not so sure but it is a step in the right direction and anything to make flights more pleasant is a good move in our eyes.

Find out more about the One Too Many Campaign here

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